Facebook updated its News Feed algorithm yet again, this time with the hope of presenting users with more “high quality content” like news articles and current events. Facebook says the goal of News Feed is to show the right content to the right people at the right time whether it’s from a close friend or a news source halfway across the world.
Varun Kacholia & Minwen Ji explained some of the changes and what they mean, on the Facebook blog.
Why are we doing this? Our surveys show that on average people prefer links to high quality articles about current events, their favorite sports team or shared interests, to the latest meme. Starting soon, we’ll be doing a better job of distinguishing between a high quality article on a website versus a meme photo hosted somewhere other than Facebook when people click on those stories on mobile. This means that high quality articles you or others read may show up a bit more prominently in your News Feed, and meme photos may show up a bit less prominently.
Basically you’re going to see less junk in your news feed, which isn’t necessarily a bad thing. However you need to consider that not everyone uses Facebook the same way, there are many people who use want to see memes and content that you or I (or Facebook for that matter) deem to be “of lower quality”. Is it right for Facebook to tell you what you want to see or will this recent update not affect your social media experience? Let me know in the comments!
Facebook has 1.19 Billion monthly active users, 254 million of them are mobile only. Mobile only means that these users do not access the site from anything other than their mobile web browser or the Facebook app for their OS of choice, no laptops, no desktops, all phone all the time. Facebook’s daily active users on mobile worldwide now stand at 507 million! CEO Mark Zuckerberg noted during the recent Q3 earnings call that 48% of users on a given day are only accessing the site from mobile. That means that nearly HALF of the companies earnings come from mobile ads. This means that Facebook is on track to match their prediction that mobile revenues would pass desktop by the end of this year.
Whooptydoo, what does it all mean Basil? It means there are probably more users accessing Facebook from mobile devices that you thought. It’s worth considering how your content displays on mobile devices, how to target mobile users specifically and how you can utilize all the benefits of the massive mobile shift!
It’s infographic time! Anyone who regularly reads our blog knows we love infographics. Why? Because they get to the point and give you all the facts and information you need without having to sift though some bloggers gibberish.
BestComputerScienceSchools.net recently published this very thorough infographic showcasing not only privacy and security measures but also shares some statistics that are really just mind blowing. Right off the bat we’re told Facebook accounts for 23% of all mobile app use, just think about that for a second, Facebook most likely trumps the actual phone app on most mobile devices. Crazy. However the bread and butter here relates to Facebooks Privacy and Security features so go ahead, dig in, and learn to manage your Facebook privacy like a pro!
The first is something a lot of people have done anyway for some time, use a pseudonym. Tons of people use fake names on Facebook, whether it’s to be clever or avoid unwanted friend requests, it works. However, using a fake name is against Facebook’s terms of service and people who chose this route do so at their own risk. Although one can argue that Facebook has no time to filter fake names much like they had no time to deal with illegal contests (which is why those rules changed). The reality is there is a lot really nasty stuff going on on Facebook that we don’t generally see and they tend to prioritize finding and reporting that kind of thing to authorities more than worry about some jackass in Minnesota who changed his name to ‘Turd Ferguson.’
If you don’t want to break the rules (or to compliment your rule breaking), you have the option of not using a photo of yourself as a profile picture. This is pretty much a no brainer, chances are someone has the same name as you on Facebook (there’s over a billion people on Facebook), having a random pic can be just the deterrent you need to keep your stalker ex scrolling down the list.
Lastly, you should always make sure your sharing options for photos, status updates etc. are not set to public, that means anyone who finds your profile can see basically everything you’re doing without being connected to you whatsoever. You should also take a look in your privacy settings and consider enabling the option to limit the audience of past posts to friends, this ensures that anything you have posted will not be viewable by any random creeper who stumbles upon your profile some how.
It’s Friday and a long weekend here in Canada (Happy Thanksgiving!), so why not end the week on a laugh? Here’s a slideshow of 15 of the funniest Twitter comebacks from celebrities, brands and just plain clever people, enjoy!
On Wednesday, Facebook released the new page insights to the masses. Many of you may have been testing these for some time but for the rest this is a major update to how businesses measure their success on Facebook. The tool’s newest version breaks down engagement metrics into individual tabs, such as check-ins, likes and the number of people engaged. Managers can also compare these metrics to previous weeks or months to better understand how engagement on their brand page is changing.
The updated Insights tool also lets managers view positive (i.e. likes, shares) and negative (i.e. blocks, reports) interactions side-by-side to determine which content is performing well with visitors. The hope is that these new features will enable managers to populate their pages with content that Facebook users most want to see, making the experience better for both parties.
Facebook created a video that outlines all the new features and how page managers can utilize them effectively, check it out below!
LinkedIn, fueled by ongoing complaints that its platform is a tool for stalkers, is planning to introduce a “block” feature similar to those in place at other social networks like Facebook and Twitter.
The media has pretty much had a field day with articles like “LinkedIn: The Creepiest Social Network.” Not to mention there’s a pretty great site called SocialCreeps, perhaps it should be named “LinkedIn Creeps” as 99% of the stories are from female professionals being bombarded with inappropriate messages using the social networks “InMail” feature. I strongly suggest visiting the site to see just how creepy people are.
On a serious note, BuzzFeed reported how perpetrators of sexual assault are using the site to harass and stalk their victims, creepy. Although these situations are by no means unique to LinkedIn, they have just neglected to add such a feature for the longest period of time.
BUT that’s all changed, so what do you think? About time, get the weirdos out of here? Or will it damage what the network has long stood for, open professional networking. Let us know in the comments below!
Facebook has been pitching video ads to brands and advertisers for over a year. Many advertisers however, are afraid to break out their cheque books for the pricey 15 seconds segments. Although some advertisers have already committed to an October launch while others are wary and waiting to see how users respond to these new ads. How will the ads work? Here’s a quote from Social Barrel:
Ads will be 15-seconds long and will be targeted to Facebook users based on their demographics. A video ad, slotted for a particular day, can appear on a Facebook user’s news feed a maximum of three times. As a user scrolls over a video ad, that video will start playing without sound. If the user wants to listen to the video ad, he or she can click it, prompting the video to restart and smear across the left and right rails of the Facebook page. This enlarged interface allows users to play two more video ads.
Facebook’s goal is to tap into the big budget of TV advertising, and big it is. eMarketer’s latest projection predicts advertisers will spend $4.1 billion on video ads this year and $5.7 billion in 2014! But it’s not all about money, Facebook plans to implement an “internal creative review process” that ensures not only high quality ads but ones that are more social in nature and specific to the platform.
We’ve already heard a slew of complaints about how intrusive promoted posts and sponsored stories are so what do you think, one step too far in the intrusive direction? Let us know in the comments below!
Yep, there actually is a battle of social networks now. Just two years ago when I received my beta invite to Google+ co-workers and I immediately began analyzing the features of this new social network, what did it have to offer and could it actually compete with Facebook? What most generally wrote off as one of Googles many wacky experiments that would eventually go wrong and fall to the might of Facebook, are likely kicking themselves now. Google+ is actually a force to be reckoned with in the social media wars, working off a long list of features already offered by the web giant, Google+ has quickly and quietly snuck up on the juggernaut that is FACEBOOK. Check out this infographic from Social Annex.
In what is likely a direct result of the lawsuit from earlier this week, Facebook is making updates to their data use policy. Below is the post from theFacebook Site Governance page consisting of the proposed changes to their Governing Documents.
We are proposing updates to two important legal documents – our Data Use Policy and our Statement of Rights and Responsibilities. These two documents tell you about how we collect and use data, and the rules that apply when you choose to use Facebook. From time to time we update these documents to make sure we keep you posted about the latest things you can do with Facebook.
Statement of Rights and Responsibilities
As part of this proposed update, we revised our explanation of how things like your name, profile picture and content may be used in connection with ads or commercial content to make it clear that you are granting Facebook permission for this use when you use our services. We are proposing this update as part of a settlement in a court case relating to advertising and we hope this clarification helps you understand how we use your information in this way, so we included an example of how these ads work.
We also made a few other updates to make sure you understand that Facebook apps may be updated from time to time, and that although Facebook offers its services for free, you are responsible for any access fees, like data charges and text messages.
Data Use Policy
We also are proposing some updates to our Data Use Policy. Some of the key updates include:
Your information. We clarified that you share information with Facebook when you communicate with us, like when you send us an email.
Other information we receive about you. We simplified the explanation for how we receive information and clarified the types of information we receive when you use or run Facebook, including from your devices, such as your IP address or mobile phone number.
Personalized ads.We rewrote the entire advertising section to better explain what we thought was important for people to know about how we use the information we receive to provide relevant ads to people on and off Facebook.
In addition to the information we provide here, you may also review a section-by-section summary of updates for both of these documents, which provides more detail about the proposed changes. And, to see exact edits – whether substantial or just grammatical corrections – view the “tracked changes” English version.
Please read through these materials and provide feedback within the next seven days, by leaving comments below. As always, we will carefully consider your feedback before adopting any changes and we will post updates on the Site Governance page throughout the process.
Thank you again for continuing to be a part of this process and helping us shape the Facebook community.
So there you have it, a list of proposed changes that basically say they can use your likeness for whatever they want (which will likely be used to target you with ads), is this a good move or could it damage the social juggernaut in the long run? Would you leave Facebook if such changes took place? Let us know in the comments below!