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Tag: Social network

0 Facebook Introduces Hashtags

June 14, 2013
Darren Durham
· Facebook · News

Facebook now supports hashtags, allowing users to find and follow popular and topical conversations on the site. Two of Facebook’s key rivals in the world of social media, Google+ and Twitter, have already incorporated hashtagging into their sites. Facebook affiliate Instagram, the photo sharing app, has also had hashtags for some time, so it is no surprise that Facebook has finally introduced them.

Microblogging site Twitter revolutionised the onsite search format by introducing hashtags early on in its development, allowing users to easily find and follow conversations, despite the amount of data published on the site every second.

Due to its early adoption of hashtagging, Twitter is now where users go to find out about the top stories and breaking news from around the web, and even around the world: Facebook have introduced hashtags in an attempt to compete with Twitter in this respect. According to the announcement post on the Facebook Newsroom page, people are already discussing popular television on the site:

During primetime television alone, there are between 88 and 100 million Americans engaged on Facebook – roughly a Super Bowl-sized audience every single night. The recent “Red Wedding” episode of Game of Thrones, received over 1.5 million mentions on Facebook, representing a significant portion of the 5.2 million people who watched the show. And this year’s Oscars buzz reached an all-time high on Facebook with over 66.5 million interactions, including likes, comments, and posts.

However, up until now there has been no “simple way to see the larger view of what’s happening or what people are talking about”. Hashtags are only the first step in Facebook’s plan: the social media giants intend to roll “out a series of features that surface some of the interesting discussions people are having about public events, people, and topics”.

According to the announcement post, hashtags allow users to:

• Search for a specific hashtag from your search bar. For example, #NBAFinals.
• Click on hashtags that originate on other services, such as Instagram.
• Compose posts directly from the hashtag feed and search results.

Users can still control who sees their posts, even if they contain hashtags, which does limit the service slightly. However, hashtags may encourage users to post public content more frequently, increasing user interaction beyond their friendship group and liked pages.

Hashtags will also help increase brand interaction. Without hashtags, users were limited to seeing posts by their friends, the pages they had liked, and the pages their friends had liked – as well, of course, as any promoted posts. With hashtags, users are more likely to see posts from outside their immediate circle, but just as likely to see posts which interest them: it is the user, after all, who has to click on the hashtag to view the conversation, displaying a willingness to actively engage with the content.

Facebook has published a post on the Facebook Studio pages, advising marketers how they could and should be using hashtags to promote their brands. Here is what the company believes marketers need to know about the new feature:

If you are already using hashtags in an advertising campaign through other channels, you can amplify these campaigns by including your hashtags in Facebook advertising. The same creative best practices on Facebook still apply – compelling copy and photography that is in the brand voice works best.
Any hashtags that you use on other platforms that are connected to your Facebook Page will be automatically clickable and searchable on Facebook.
Like other Facebook marketing tools, hashtags allow you to join and drive the conversations happening about your business. We recommend you search for and view real-time public conversations and test strategies to drive those conversations using hashtags.
Hashtags do not impact your distribution or engagement in News Feed on either desktop or mobile. We recommend you continue to focus on your existing campaigns to drive your most important business objectives.

In the post, Facebook has also gone into more detail about the features they intend to release over the next few months to help drive conversations on the site, revealing that trending hashtags are in the pipeline. There is as yet no word on whether hashtags will be monetized or not, but if they are, it will presumably be in a fashion similar to Twitter’s Promoted Trends.

Do you think hashtags will work on Facebook?

Source: Social Media Today

1 Have you Checked your Social Feeds today?

April 30, 2013
Blab It Canada
· News · Uncategorized

One in three anglo-phone Canadians says not a single day goes by without checking into their social media feeds.

It’s one of many social networking statistics compiled in a new report by the Media Technology Monitor, based on surveys conducted in the fall with 4,001 anglophone Canadians.

Almost seven in 10 Internet users said they were regular social media users, logging on at least once a month. That figure was up by about six per cent compared to 2011.

Those growing numbers didn’t surprise Aimee Morrison, an associate professor at the University of Waterloo, who researches digital culture.

“It’s becoming a mainstream part of how we get the business of life accomplished and you’re at a disadvantage increasingly if you don’t do it,” says Morrison.

“I think social media is hitting a tipping point in a way that cellphones did in the later part of the 1990s, where we’ve moved from the stage where it was something that the early adopters did and then the hipsters did and then the kids did.”

About 63 per cent of social media users said they read Facebook posts, tweets and/or LinkedIn updates every single day.

Facebook remains far and away the most popular social network. About 63 per cent of Internet users and 93 per cent of social media users said they’re on Facebook.

While Twitter gets a lot of media hype and is growing rapidly it’s not all that commonly used in Canada, according to MTM’s numbers.

Less than one in five Internet users said they were on Twitter in the last month, although those numbers had grown by 80 per cent in a year, up from just 10 per cent in 2011.

“Probably in the press it looks like more people are on Twitter than actually are on Twitter,” said Morrison, who noted the stats were in line with usage of the social network among her graduate students.

“They didn’t think it was relevant to them or some had concerns about privacy or the exposure they might face as young workers. … They were worried it might be held against them if they did it wrong.”

Morrison pointed out that it can be difficult for new users “to know the right way to use Twitter and therefore it can be more alienating than something like Facebook.”

The business-oriented social network LinkedIn had similar usage numbers, although it grew slower since 2011.

About 12 per cent of Internet users said they used it at least once a month in 2011 and the figure was up to 18 per cent in 2012.

“If you join because you think you’re supposed to but you don’t have a burning need that you’re trying to fulfil, it’s pretty easy to give up before you get to that point where you start to see returns on investment in time and effort,” Morrison said.

Only seven per cent of the social media users surveyed said they were regular users of Facebook, Twitter and LinkedIn, logging in to each at least once a month. Those users were most likely to be under 50, university educated and live in a high-income household with a child under 12 in the home.

Morrison said social media membership will likely continue to grow as users who previously held out feel obligated to finally join in.

On the other hand, there will always be resisters who refuse to sign on to what they deem to be a fad.

Source: The Windsor Star

3 Google+ VS Facebook – What is Your Strategy?

April 2, 2013
Blab It Canada
· Facebook · Google · News

Quite often we’re asked the question “what is Google+? do I need to be on it? Is it better than Facebook?” and the like. Without giving a definitive Yes or No answer (nothing is ever that simple is it) below is excerpts from a recent article on Social Media Today including a useful infographic on the subject.

Knowing the audience is going to help you determine how much time to spend here. In general, you want to spend time where your audience is. When it comes to Social Media Marketing, you should allot the largest amount of resources, money, and time where you will get the best results.

Google Plus is:
* 63% male
* Primarily based in the US
* The audience is hard to determine because it is fairly inactive. As everyone with a Gmail account also has a G+ account, it is hard to say how many people actively use it.
* The audience here is quite tech savvy.

WHY IS GOOGLE PLUS SO DARN IMPORTANT?

This is a huge debate in the Internet marketing world. One: it is Google, and Google, whether we like it or not, is the game we are playing. While the network itself might not be as popular or as highly engaged as Facebook, Twitter, LinkedIn, or Pinterest, being on Google+ will impact search (which we will get into in later posts). That just might outweigh the fact that your target audience isn’t yet on Google+. And who is to say they won’t be there in a year or two?

Another reason Google+ is important, and why you should be using it as a tool in your arsenal, is because it is still early. Getting into sites earlier gives you an advantage. It gives you time to work out your strategy and grow your network so that, when the rush of people come, you will be ready to deliver the content they are looking for.

Does Google+ drive traffic? In my experience, for some clients, yes, for others no. Taking a look at this blog’s traffic, we have seen some G+ traffic. In general, the traffic has come when it is shared by multiple people via the G+ button on my blog posts. If this blog strikes a cord with a powerful and influential G+ user, then this blog could see a ton of traffic from G+. This is the case with all the BIG 5 networks, which is why it is important to network with Influentials in your industry.

WHAT’S MORE IMPORTANT- PEOPLE IN CIRCLE OR +1?

This is another debate in the internet marketing world. The answer is, both are important in their own way. By having your site +1 often, you are going to do two things: a) you will show Google that you are a “real” site that has valuable content, which in turn will increase your search ranking. And b) your content will be shared with many people and, in the right hands, this can give you a lot of traffic, sales, and new followers. An endorsement is always a good thing. By growing your circle, your official content will be seen by more people. As your community grows and becomes more loyal, you might also see more people +1ing and sharing your content.

Create good content and you will see an increase in both +1 and people who add you to their circle.

LOCAL & G+

As Google runs the local search world, it is very important to have a presence on G+. The first thing you should do is claim your place. You want to show up on Google Maps don’t you? If you already have a G+ business page here is how you can merge it with Google+ Local.

What kind of content works here? As the audience on G+ is geekier, younger and predominantly male, the type of content that works best is good, smart content. As opposed to Pinterest, which is a photo heavy site, and even Facebook, which is also heavy on the media, the Google+ audience likes to talk. There is no limit to the number of characters in G+, as there is on Pinterest, Facebook, and Twitter, so you could write a novel here if you wanted to. (I’m not sure if that would be the best idea, but it is possible.) Remember, with Google+, and all Social Media in general, Conversations Matter!

Now, just because I said that the written word works well here does not mean you should exclude multimedia. Photos and videos look very nice on Google+ as well.

How do you use Google Plus currently? Do you have a business page and a personal page? What questions do you have?

Source: Social Media Today

1 Google+ Integration Allows Domination Over Twitter

March 28, 2013
Blab It Canada
· Google · News

Google Plus, the burgeoning social network from search giant Google, recently overtook Twitter in the list of social platforms with the most active users, despite the latter officially winning the crown for fastest growing network for 2012.

Supposedly, 25% of the global internet population actively use Google Plus in one way or another, compared to the 21% on Twitter. Facebook is still very much in the lead, with 51% using it on a monthly basis.

Google Plus has a number of killer features which are driving its growth and helping it steal precious attention away from the established social networks.

Holistic integration

The key to Google Plus is its deep integration with most other Google products, such as Search, Gmail, Calendar, Drive and Picasa. Instead of using a social network which requires complex integration with other core web tools, or the use of multiple applications to create a single dashboard experience, Google has built a social platform which is woven tightly with our day-to-day experience of the internet.

This has allowed Google Plus to grow rapidly thanks to a seamless usage flow from mobile via Android through to the desktop browser, providing the complete digital toolset most of us have been craving. And we can see Google continue its war of attrition with the recent launch of Google Keep, clearly targeted at overhauling its tepid Tasks functionality and taking on the Evernote and sundry ToDo apps market.

We can also witness this developing social layer by the automatic creation of a Google Plus brand page for any business present in Google Local, using the model which Yelp and other listings companies have followed in encouraging brands to take control of a pre-built social presence.

Hangouts

A feature which sets Google Plus apart from other social networks is its group video chat tool,Hangouts. Skype has offered this feature for a while but currently charges for it, and has the disadvantage of having to collate contacts’ Skype IDs before being able to make the call. As a freebie, using Hangouts is a no-brainer.

Google+ Hangouts allows free video conferencing for up to 10 people, and are perfect for client or staff meetings, hosting networking sessions, collaboration on projects, augmenting a virtual work environment. You can also “Enable Hangouts On Air” to stream your live hangout publicly on your Google+ profile, your YouTube channel, your website, and of course, to invited guests. If you activate Google+ premium features, the limit increases to 15 participants for both Hangouts and Hangouts On Air. Hangouts are also increasingly being used to broadcast conference panels live on YouTube.

SEO benefits for Google ranking

Given the tight integration between Google Search and Google Plus, it stands to reason that Google rewards social actions from within its social network with better page ranking in Search. This is particularly visible within Google’s personalised search results – +1 an article and it is pushed up the rankings for people who have you in their Circles. This is highly effective if one of your articles or sites is +1 or posted on Google Plus by someone who has been added to a large number of Circles.

Ensuring your content is submitted to your brand page, or promoted by your staff to their personal Google Plus networks, becomes a valuable activity which directly affects your SEO. If you already push out content or links to your site via Twitter and Facebook, the impact on search visibility is greatly increased by doing the same on Google Plus, validating participation over other social networks.

Authorship rank

Google offers a way to link up your Plus profile and any content you create for websites and blogs you contribute to. This helps to quickly identify content written by recognised topic authorities in Search by displaying their name and face next to the articles, and will promote their content over others. As well as providing a major incentive for bloggers and journalists to use Google Plus, this by default minimises the impact of participation on other social networks such as Twitter and Facebook.

We can see the effects of this deep integration in the changes to what users are doing on each of the main three social networks. For example, thanks to Google Plus’ Instant Upload in its mobile app,photos taken on smartphones are automatically uploaded, ready to be shared. Seamless features such as these will affect usage, which we can see on the chart below.

Via: Social Media Today

0 5 Ways Brands are Tone-Deaf on Twitter

March 25, 2013
Blab It Canada
· News · Twitter

As Twitter increasingly becomes an important tool for brands and their social media strategy it is also increasingly clear that many brands don’t “get” how to optimize their Twitter time.

Seven years after Twitter launched and more than two years since it started to become widely used by businesses and organizations it is still not uncommon to see these Twitter accounts making mistakes. These errors cost them followers, poor reputations and, ultimately, business.

So what are brands doing wrong? Let me count the ways ….

5 Ways Brands are Tone-Deaf on Twitter (and ways they could do things better)

1. Talk too much about themselves: Seems obvious, right? But some brands seem to think that talking about themselves and their products and services is somehow helpful. Even brands who limit this kind of talk to 25 percent of the time are taking a risk and likely getting fewer followers than they could. Better idea: Do a daily or weekly check to see if brand messages are 10 percent or less of the conversation. If not, make it so.

2. Inviting people to connect: The word connection implies a two-way activity and yet most brands that invite people to connect really mean “follow us” because they won’t follow back. Better idea: Say “Follow us” and give people an idea what might be in it for them.

3. Using auto-respond DMs: A direct message (DM) back from a brand implies a form of engagement. And yet more often than not responding to that DM is impossible because the brand has not yet (or may never) follow back. Better idea: Never use auto DMs and go out of your way to follow back many of your followers and get to know them.

4. Not responding to @ messages: If your brand is on Twitter and people talk to you with an @ message you need to respond. Would your brand ignore a phone call or an email from a customer? Better idea: Have whoever manages social set aside time each day to do nothing but respond on various social networks including Twitter (even a simple “thank you” is better than nothing).

5. Allowing anyone to follow the brand account: In their hunger to have more followers some brands allow just about anyone to follow them. If you want to assess a brand’s attitude to Twitter look at who follows the brand. Find too many spammy, porn, “take-this-deal” or incomplete accounts and you know they care more about numbers than people. Better idea: Have your account manager block inappropriate followers.

So, what do you think? Are there other things you’ve seen brands do on Twitter that make you wonder why they’re really there?

Source: Social Media Today

0 Facebook Hashtags: What Will They Mean for Brands and Users?

March 20, 2013
Blab It Canada
· Facebook · News

Facebook is shifting into territory occupied by networks like Twitter and Instagram with the re-introduction of a chronological newsfeed and hashtags.

The WSJ reported this last week Facebook is moving to allow users to engage around topics by using a hashtag field in status updates, that would (presumably) be viewable openly by Facebook’s 1 billion users.

Hashtag Facebook

When Facebook introduces the hashtag, it will transform the way people use the platform and, importantly for marketers, the way users engage with brands. The implications of this change have yet to be deeply explored by social media markers. It remains to be seen how open the hashtag network will be, but a Facebook with hashtags could have major implications for how brand marketers work with Facebook.

Brand mentions

Previously, brands were only alerted to mentions of their brand name either via users commenting on brand pages or tagging brands in status updates (only users with public settings). Now, conceivably, brands will be constantly tagged in millions of conversations via Facebook, meaning not only will brand marketers have access to many times the volume of data currently available to do with what they want, they will also be able to encourage more real time conversation, and influence millions more conversations on social media.

Traditional vs. social marketing becomes more blurred

As Adweek notes, traditional media campaigns have ramped up efforts to encourage users to engage via hashtags on Twitter; now brand marketers will be able to encourage conversations on Facebook, introducing the hashtag to millions more users. Twitter is typically much less popular than Facebook, with approximately 400 million Twitter users versus an estimated 1 billion on Facebook.

Why now?

Zuckerberg may have fallen in love with hashtags after the famous $1 billion buy out of Instagram in 2012, and as many of you would see in your feed, any friend sending Instagram content to Facebook usually carries a litany of useless hashtags on their update, links currently not clickable. However, many questions remain, as Facebook still has yet to officially confirm the move to hashtags, let alone how the new Facebook ecosystem will work.

What will Facebook hashtags mean for person-to-brand interaction?

Firstly, will brands be able to reply to users in the new Facebook hashtag stream? (Along with other users, as is the case with Twitter.) If the answer is yes, this will create a lot of extra work for those working with and on behalf of brands on Facebook.

Secondly, what does this mean for brand pages on Facebook: will the brand page fall in prominence, and if so, will that leave brands who have invested millions of dollars to build massive communities on Facebook worse off?

Alternatively, will brands on Facebook be able to have more user-brand conversations in real time? What implications could this have with brand marketers providing customer service via social media?

How do hashtags tie into the wider Facebook strategy?

It will be also interesting to see how Facebook’s layout and newsfeed changes, along with Graph Search, all tie into the new, more open and flexible Facebook and what Mark Zuckerberg‘s strategy will be to sell more advertising. Will Facebook introduce ‘sponsored hashtags’ and trends, and move in on Twitter’s lucrative ‘native’ ad products?

How will hashtags change user behaviour?

Also worth keeping an eye on is how these changes might discourage users away from the world’s largest social network and toward other platforms. Will the introduction of hasthtags render Twitter irrelevant?

There is no doubt about it: Zuckerberg is making another big gamble with his NASDAQ-listed internet giant. The network’s most interesting days are clearly still ahead.

Source: Social Media Today

0 Mother Tried to Sell Her Kids on Facebook!

March 12, 2013
Blab It Canada
· Facebook · News

Here’s a quick parenting tip: It’s not OK to offer to sell your children on Facebook, even if you really need the money.

Misty VanHorn, a mother of two in Oklahoma, found that out the hard way over the weekend. VanHorn, 22, was arrested Saturday for alleged trafficking of minors on Facebook — offering her 10-month old and her 2 year-old for $4,000.

According to the police report, VanHorn offered the kids several times on the social network — offering the 10-month old girl for $1,000, or a package deal with the two of them for $4,000. And she had a taker.

VanHorn was dealing with a woman in Fort Smith, Ark., according to The Oklahoman. Which would mean she’ll be lucky if she isn’t charged with a federal crime: Fort Smith is just across the state line from VanHorn’s home in Sallisaw, Ok.

“Just come to Sallisaw, it’s only 30 minutes away and I’ll give you all of her stuff and let y’all have her forever for $1,000,” read VanHorn’s Facebook message to the Fort Smith woman, as unearthed in the police report by the Daily Dot.

Ironically, police believe VanHorn wanted the $1,000 to bail her boyfriend out of jail. Now she’s being held on a $40,000 bond. The children are in the custody of the state’s department of human services, which alerted the police in the first place.

A word of caution for anyone rushing to Facebook to find the alleged perpetrator: there are multiple Misty VanHorns on the social network. Two of them live in Oklahoma. One looks similar to the mugshot released by the Sequoyah County Police Department, but does not appear to live in VanHorn’s town, Sallisaw.

Source: Mashable
Photo Source: Mashable

0 Facebook Newsfeed Update!

March 7, 2013
Blab It Canada
· Facebook · News

Goodbye Clutter

Hello bright, beautiful stories.

Facebook announced Thursday it is giving its venerable news feed a new look and feel.

The new news feed represents the first major overhaul of Facebook’s core service since the launch of Facebook Timeline at the end of 2011.

“The news feed is one of the most important things we’ve built,” Facebook co-founder and CEO Mark Zuckerberg said during the press event. Likening news feed to “the most personalized newspaper,” Zuckerberg added that “the stories around you deserve to be displayed with more than just text.”

“How we’re all sharing is changing and the news feed needs to evolve with those changes. This is the evolving face of news feed.”

The new news feed features three major components:

Bigger Images
Multiple Feeds
Mobile Consistency

Bursting With Color

Vibrant new visuals bring your News Feed to life.

All about your friends

Each story has been reimagined to put the spotlight on what your friends are sharing.

A New Focus on Imagery

The new look is a radical departure from the Facebook of old. It’s mobile-inspired and consistent across devices.

When it comes to the feed itself, the focus on stories is now much more visual. Greater emphasis is given to images — which are now much larger. Photos now make up nearly 50% of news feed stories and are now front and center.

If you see shades of Instagram — or Google+ — in the new feed, you aren’t alone. We see them too. Facebook says it is following trends on where design is headed and it is clear that trend includes big photos and a clean, navigable design.

Fresh Feeds

Get Facebook just how you want it with your choice of feeds.

More Feeds, More Control

As for the “feeds” aspect of news feed, users now have access to more types of feeds and have more control over how those feeds are displayed.

Users can subscribe to different types of feeds, including feeds from all friends, close friends, music, photos, games and those who a user “follows.”

And, for those of us who hate how Facebook sorts news feed content, a chronological view is now available.

It’s not clear how these new feeds will affect promoted stories and content or the longer-lasting impact it may have on brands and pages.

Everywhere You Go

See the same clean look wherever you use Facebook — on mobile, tablet, or web.

Inspired by mobile: Now the best parts of Facebook for mobile are on the web, too.

Mobile Consistency

The new news feed design was inspired by mobile. It takes significant cues from the Facebook mobile apps for phones and tablets, adding a new side navigation bar and more white space.

Understanding that more users are accessing Facebook from mobile than ever, Facebook is focused on making the overall experience more consistent, regardless of platform.

Give it a try

Join the waitlist to get the new homepage for the web. Look for it on your iPhone, iPad and Android soon!

Click HERE To Join The Waiting List!

0 Prominent Writers Criticize Facebook…

March 1, 2013
Blab It Canada
· Facebook · News

…As Social Network Deals with Teenager Problem

The timing could not have been worse.

Two prominent writers have very publicly announced they’re dialing back their usage of Facebook, back-to-back, as the social network itself is embattled in a struggle to convince its youngest users Facebook is still “cool.”

First it was Julia Angwin, a Wall Street Journalreporter and author, who wrote a blog post on Feb. 12, “Why I’m unfriending you on Facebook.” Angwin voiced concerns about sharing information with her 666 friends but becoming nervous about where that data ends up, so she’s going to unfriend them all. “I did not come to this conclusion easily. I have long struggled with the right approach to Facebook,” she wrote.

Then, Douglas Rushkoff, a media theorist, author and CNN columnist, wrote for CNN on Feb. 25,“Why I’m quitting Facebook.” He cited a version of Sponsored Stories, Related Posts, as putting him “over the edge.”

“It actively misrepresents us to our friends, and worse misrepresents those who have befriended us to still others,” Rushkoff wrote about Facebook’s efforts to use our data for promotional purposes.

Angwin said she isn’t leaving Facebook entirely because she believes it’s important for an author and journalist to have a presence there; Rushkoff said he does intend to leave. They’re not just anyone publicly criticizing Facebook. They’re well-known individuals in media and again they made their intentions very clear and public. It’s damaging for the social network at a time it’s already on a bit of shaky ground.

Earlier this month, Jennifer Van Grove reported for CNET that Facebook itself has admitted it may have a problem with the youth demographic, disclosing in a report with the SEC:

We believe that some of our users, particularly our younger users, are aware of and actively engaging with other products and services similar to, or as a substitute for, Facebook. For example, we believe that some of our users have reduced their engagement with Facebook in favor of increased engagement with other products and services such as Instagram.

There has been plenty of anecdotal evidence that this may be the case, for months now, but this is Facebook’s own words.

On top of it all, Facebook’s Director of Product Blake Ross announced he is leaving the company last week, TechCrunch’s Alexia Tsotsis reported. Ross reportedly wrote the following in a goodbye note to fellow employees:

I’m leaving because a Forbes writer asked his son’s best friend Todd if Facebook was still cool and the friend said no, and plus none of HIS friends think so either, even Leila who used to love it, and this journalism made me reconsider the long-term viability of the company.

He goes on to say “In all seriousness.” He may have been joking but for current Facebook employees, the prospect of Facebook not being “cool” for young people is no laughing matter, as made clear by Facebook’s own admission above.

For those of us beyond our teens, look back to that period of your life. Did you want to be doing all the things your parents were doing? No. It wasn’t cool.

If Facebook’s not cool, what is? Pheed seems to be gaining steam quickly despite being a newcomer, having just launched in October. There’s also Snapchat. And then there’s Instagram, which Facebook acquired well aware of the threat it posed as a mobile photo sharing platform.

But even under Facebook’s roof, Instagram can still threaten Facebook’s core business, as stated by Facebook’s own CFO this week.

It’s a tumultuous time for the dominant social network in the United States. While Business Insiderwrote about the 13 Reasons You’ll Never Quit Facebook, that message apparently doesn’t resonate with everyone. A new Pew report, released earlier this month, noted that 1 in 5 online adults have quit Facebook and the majority of Facebook users have taken a break.

Source: The Huffington Post

0 Facebook Page Insights Reporting Update

February 22, 2013
Blab It Canada
· Facebook · News

As part of our ongoing investment in Page Insights we recently completed a comprehensive engineering audit of the product. During this audit, we uncovered bugs that impacted impression and reach reporting. We have confirmed that these issues impacted reporting only and not delivery. Ad Insights were not impacted by these bugs.

As soon as we found the bugs, our engineering team began work to resolve them as quickly as possible. We’re rolling out fixes beginning this morning and over the weekend.

The actual impact of the bugs will vary from Page to Page and day to day based on a number of factors such as when and how frequently you post. To see the overall impact, if any, on your individual Pages, we recommend looking at your organic, paid and viral reach and impressions for your Page and for your posts over the next few weeks, starting on Monday, February 25. Because these bugs impacted our logging systems we won’t be able to backfill Page Insights with historical data.

Overall, we expect most Pages to see:

Total reach to stay the same or increase for most Pages
An increase in paid reach if you ran News Feed ads
An increase or decrease in organic reach, depending on many factors such as the composition of your fan base, when and how often you post and your spending patterns
A change in metrics computed from reach and impressions, such as engagement rate and virality

We know that accurate data is fundamental to building and improving your Facebook presence. We are taking this very seriously. We have already put a number of additional quality and verification measures in place to prevent future bugs and resolve them quickly if they arise.

We appreciate your patience and we are committed to constantly improving and investing in the quality of Page Insights.

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