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Tag: Facebook features

0 Is Your Brand Still Using a Personal Facebook Profile?

May 8, 2013
Darren Durham
· Facebook · News

If so, then you’re doing it wrong. As a consumer there’s nothing quite as annoying as performing a Google search and being directed to a personal profile on Facebook, acting as a business. There is no information, no about section, no contact information, and I have to send you a friend request in order to engage with you? There’s about a 99% chance I’m going to hit the back button and move on to the next search result and completely disregard your brand in the future. That’s a pretty powerful thing. In social media it’s important to not only have the right attitude but also a solid strategy, this includes utilizing all your social media platforms properly. Nothing is foolproof but below is 15 reasons why you need a Facebook fan page instead of a personal profile.

1. Unlimited Friend Count

While the amount of friends you have on your personal profile page is limited and capped at 5,000, your Fan Page can have an infinite number of fans. This is probably one of the most important reasons that you should be using a Fan Page and not your personal page. Why would you ever want to limit the amount of fans your brand can have?

2. You Have The Option To Keep Your Personal Life Private(-ish)

In creating a Fan Page you are, essentially, keeping your personal page separate and not connected to it. For those who want to keep Facebook for friends and family, this is an important feature. It’s vital. You can control the privacy settings on your personal page and optimize publicity for your Fan Page. It can become incredibly annoying to your friends and family who are constantly seeing business updates from you. This option is a great way around it.

3. Search Engine Results

Facebook Fan Pages are indexed, which means that some of the public content is indexed as well. As a business, you want to show up on the search engines. Of course, you want to direct traffic to your website first, but having a social presence is very important.

4. Tagging Your Brand

Your fans and other Fan Pages can tag your Fan Page. Only your friends can tag your personal page. As you want to show up on as many newsfeeds as possible, you definitely want the option to be Tagged in photos and posts by others. This increases your engagement, not to mention your fan base.

5. Facebook Insights

Facebook Fan Pages have great analytics. You can tack the amount of views a post receives and monitor your weekly reach all within the Facebook Insights. To be a smart marketer means knowing how to maximize each post and learning which posts work best for your brand. This is the insight you need to deliver the right content to your fans.

6. Facebook Tabs

Facebook tabs are only allowed on Fan Pages. Enough said?

7. Facebook Contests

Facebook contests are often seen in tabs. You can’t host a successful contest on your personal page because the software and third party apps are just not there. Contests build engagement and engagement is your friend.

8. Profiles Look Like You Don’t Know What’s Going On

Plain and simple. A brand that directs to a personal page just looks amateur. You only get one first impression. You don’t want it to be this one.

9. Advertising

Facebook advertising, while expensive, is very targeted. Advertising to a Fan Page is more effective than an outside landing page because Facebook wants to keep the traffic within the network. You can promote your Fan Page through ads, but not your personal page.

10. Admin Connections

By granting select people access to your Fan Page, you avoid giving out your password to multiple people. You can chose what rights they get to finagle with and what they can do within your Fan Page. This also allows for a pretty nice checks and balances system for your brand.

11. Check-Ins & Location Services

You can allow people to check into your brand through your Facebook Fan Page. You can’t do anything like this on your personal page. If you have a location for your business, this is crucial for social proofing and newsfeed marketing. You always want to get people to interact with your brand. They can do so by checking in.

12. Promoted Posts

Okay, you can promote your posts now on your personal page, but they aren’t as strong. Your personal page is often less targeted than your Fan Page. In being able to promote certain posts you are able to garner more exposure for whatever it is you’re trying to push. You’ll also have analytic access to this promoted post. If you promote posts like I do, you’ll notice a definite leap in Likes.

13. Showcase The Other Pages You Like

Fan Pages give you the option to like pages and showcase them on your page. These should be brands that you have relationships with or brands that have a similar following. See tip #15 for more on this.

14. Newsfeed Marketing

Newsfeed marketing is the basis of social media marketing. By having a regularly updated Fan Page, you’ll be seen and noticed on the newsfeeds of your fans. When they interact with your posts and brand, you’ll show up on their friends’ newsfeeds. This is your key to gaining new fans.

15. Comment As Your Brand

This is great branding. As long as you Like pages officially to your Fan Page, you can comment on their content and posts as well. In doing so, you’re increasing exposure for your brand and providing valuable (read: priceless) insight and conversations with a new audience.

Do you use your personal page for business? What other benefits are there in using a fan page instead of a personal page?

Source: Stephanie Frasco – ConvertWithContent.com

2 New VS Old Media Billionaires

April 24, 2013
Blab It Canada
· News

We all know the Internet and Social Media have done nothing less than explode in the past decade. Nothing can attest to that fact more than a look into the bank accounts of a few of the men who have been lucky enough to cash in on the phenomenon. Our friends at Staff.com provided us with an interesting infographic comparing these “new media” billionaires to the big dogs of the more traditional types of media. Below you can check out the side effects of being on the cutting edge of new media!

0 Who Uses Social Media? A Demographic Breakdown

April 15, 2013
Blab It Canada
· News · Social Media

You think you know social? How about who uses it? Well, you might not know it as well as you would have guessed.

A new study from the Pew Research Center and Docstoc shed some light on just who uses social and on what platforms. Some of the findings seem in line with what you would probably guess, but others were surprising.

If you think the smarter, more attractive sex is more socially prolific than us men, well … you’re right. Women use social media 9% more than men do. Despite having more distractions, people living in cities have the most social media activity, at 70% of the population. Perhaps it’s the connectivity of large-city life.

In terms of racial and ethnic groups online, Hispanics lead the pack at 72% engagement, with African-Americans trailing at 68%, who are ahead of Caucasians at 65%. And in a strange twist, despite being somewhat economically disadvantaged, 72% of adults with annual household incomes below $30,000 use social networks, more than those with higher wages.

How about most popular social networks? That would be Facebook, with 67% of adults using the Zuckerberg-founded service. A distant second was LinkedIn with 20%, with Twitter coming in third at 16%, and Tumblr falling dead last at 6%.

Check out the details in the infographic below:

Via: Mashable

1 Facebook Home – Reviews

April 11, 2013
Blab It Canada
· Facebook · News

On the eve of Facebook Home’s release, we’re going to take a look at some of the reviews and see what the mobile elite have to say about Zuckerbergs unique Android UI (user interface).

Despite all the negativity around the Facebook phone, the early reviewers can all agree on one thing: The Facebook phone got them using Facebook—a lot. Maybe even too much. Ahead of Friday’s official release of the $99 HTC First that comes preloaded with the new Facebook Home software, which will also be available for download by Android users, a bunch of gadget reviewers have been playing with the phone for a few days, bestowing their thoughts and feelings for our reading pleasure on the Internet today. Overall, they sound pleasantly surprised. In his review at TechCrunch, the noted Apple-phile MG Siegler even calls it “really good”—twice. Most of the reviewers spend so much time using fancier phones (and not all that much Facebook, apparently) that they ultimately conclude the HTC First isn’t really for them. They did, however, find that when the social network was put right in front of them, they wanted to use all the Facebook functions, and pretty much all the time.

All of which is to say that if people go out and buy this thing, Facebook will at least succeed in getting people to spend even more time on Facebook.

The Cover Feed, which shows Facebook photos and notifications right on the lock screen, is “surprisingly addictive,” says Siegler:

And it’s surprisingly addictive. Because you can swipe to scroll through these images/statuses all without unlocking the phone, I’ve found myself doing this each day that I’ve been testing the phone more than I care to admit. The fact that you can double-tap to “like” any of these (an action taken right out of the Instagram playbook) is even more addicting.

In addition, “regular” Facebookers will find that they use the other Facebook apps more than they would before, according to “regular Facebook user” Walt Mossberg over at AllThingsD:

I found Facebook Home to be easy to use, elegantly designed and addictive. Although I’m a regular Facebook user, I found that, with Home, I paid more attention than ever to my news feed, Liked items more often and used Facebook’s Messenger service more often. So, if you are a big Facebook fan, Facebook Home can be a big win.

And even a “very infrequent” user of the social network will want to play with the Facebook parts over the very hidden Android stuff, adds The Verge’s Dieter Bohn:

That said, I find it very telling that even this infrequent Facebook user found himself interacting with status updates instead of doing other stuff on my phone — Home radically increased my Facebook usage. If Facebook makes good on its promise to release monthly updates and these updates can significantly increase the basic utility of the homescreen, I wouldn’t be surprised at all to see a lot of people start using it.

David Pogue over at The New York Times had “all kinds of fun” with his device:

You can have all kinds of fun on the Cover Feed. If the stately scrolling is too slow for your tastes, you can flick to the next photo, and the next, and the next. You can double-tap the screen to “like” a post. You can hold a finger down on the screen to see the entire photo, smaller; big parts of it are generally chopped off in the process of enlarging it to fill the phone’s screen. And you can tap a tiny speech-balloon icon to read people’s comments, or to leave one of your own.

Wired‘s Alexandra Chang, also an infrequent Facebook user, goes so far to say that all of that “adds value” to the overall experience:

For people who spend a lot of time on Facebook and want to stay connected to their Facebook friends, Facebook Home makes absolute sense. There’s little reason not to get Facebook Home if you already have a compatible Android device. And even if, like myself, you don’t spend tons of time on the social networking site, Facebook Home adds value to the Android experience without feeling invasive.

Though, “productivity minded people”—so, like, business people? or maybe people who want to use their phone for stuff other than Facebook?—shouldn’t touch the thing because it’s that addictive, notes Engadget’s Brad Molen:

In its current state, Home isn’t the best fit for productivity-minded people, although it does offer a bit of mindless entertainment for anyone just looking to burn a minute or two throughout the day. More importantly, Home is proof that Facebook wants to attack the saturated mobile market. It’s hard to say if it will win the battle, but it’s bringing a heavy load of artillery to the fight.

CNET’s Jessica Doulcourt found her “engagement dramatically jumped,” but she wasn’t sure that was such a good thing:

My engagement dramatically jumped while I was using Home, although I also wasn’t sure I was seeing the highest-quality “news” in my feed. Since I couldn’t view my entire news feed, I couldn’t tell if I was viewing the most complete or recent list of updates. Scrolling through Cover Feed may have made me a little more entertained, but it sure didn’t make me feel any smarter.

Ultimately, people who don’t want to be addicted to Facebook might see the whole thing as a distraction, argues ABC’s Joanna Stern.

That’s the beauty of trying out Facebook Home or buying the HTC First. Facebook’s Android layer can be disabled at any time. And my guess is that will be the case for many people — not because the software isn’t nicely designed and Chat Heads aren’t the future of mobile messaging, but because you can’t control the updates that appear on the front of your screen and ultimately having people all over the face of your phone is distracting.

All in all it appears Facebook home has received quite a bit of positive feedback. In a society where mobile web activity is exploding, it makes sense for brands to be connected to their social feeds as easily and often as possible. For all the minor flaws and personal distastes some reviewers have expressed, Facebook home still gives you the ability to disable it and go on with your normal Android interface. I for one am excited to not only get my hands on the application but for the advancements the platform will make by attacking the mobile market. Are you excited to get your hands on Facebook home? Plan purchasing the HTC First? Let us know your thoughts in the comments below.

-Darren

0 Facebook Hashtags: What Will They Mean for Brands and Users?

March 20, 2013
Blab It Canada
· Facebook · News

Facebook is shifting into territory occupied by networks like Twitter and Instagram with the re-introduction of a chronological newsfeed and hashtags.

The WSJ reported this last week Facebook is moving to allow users to engage around topics by using a hashtag field in status updates, that would (presumably) be viewable openly by Facebook’s 1 billion users.

Hashtag Facebook

When Facebook introduces the hashtag, it will transform the way people use the platform and, importantly for marketers, the way users engage with brands. The implications of this change have yet to be deeply explored by social media markers. It remains to be seen how open the hashtag network will be, but a Facebook with hashtags could have major implications for how brand marketers work with Facebook.

Brand mentions

Previously, brands were only alerted to mentions of their brand name either via users commenting on brand pages or tagging brands in status updates (only users with public settings). Now, conceivably, brands will be constantly tagged in millions of conversations via Facebook, meaning not only will brand marketers have access to many times the volume of data currently available to do with what they want, they will also be able to encourage more real time conversation, and influence millions more conversations on social media.

Traditional vs. social marketing becomes more blurred

As Adweek notes, traditional media campaigns have ramped up efforts to encourage users to engage via hashtags on Twitter; now brand marketers will be able to encourage conversations on Facebook, introducing the hashtag to millions more users. Twitter is typically much less popular than Facebook, with approximately 400 million Twitter users versus an estimated 1 billion on Facebook.

Why now?

Zuckerberg may have fallen in love with hashtags after the famous $1 billion buy out of Instagram in 2012, and as many of you would see in your feed, any friend sending Instagram content to Facebook usually carries a litany of useless hashtags on their update, links currently not clickable. However, many questions remain, as Facebook still has yet to officially confirm the move to hashtags, let alone how the new Facebook ecosystem will work.

What will Facebook hashtags mean for person-to-brand interaction?

Firstly, will brands be able to reply to users in the new Facebook hashtag stream? (Along with other users, as is the case with Twitter.) If the answer is yes, this will create a lot of extra work for those working with and on behalf of brands on Facebook.

Secondly, what does this mean for brand pages on Facebook: will the brand page fall in prominence, and if so, will that leave brands who have invested millions of dollars to build massive communities on Facebook worse off?

Alternatively, will brands on Facebook be able to have more user-brand conversations in real time? What implications could this have with brand marketers providing customer service via social media?

How do hashtags tie into the wider Facebook strategy?

It will be also interesting to see how Facebook’s layout and newsfeed changes, along with Graph Search, all tie into the new, more open and flexible Facebook and what Mark Zuckerberg‘s strategy will be to sell more advertising. Will Facebook introduce ‘sponsored hashtags’ and trends, and move in on Twitter’s lucrative ‘native’ ad products?

How will hashtags change user behaviour?

Also worth keeping an eye on is how these changes might discourage users away from the world’s largest social network and toward other platforms. Will the introduction of hasthtags render Twitter irrelevant?

There is no doubt about it: Zuckerberg is making another big gamble with his NASDAQ-listed internet giant. The network’s most interesting days are clearly still ahead.

Source: Social Media Today

0 Facebook Newsfeed Update!

March 7, 2013
Blab It Canada
· Facebook · News

Goodbye Clutter

Hello bright, beautiful stories.

Facebook announced Thursday it is giving its venerable news feed a new look and feel.

The new news feed represents the first major overhaul of Facebook’s core service since the launch of Facebook Timeline at the end of 2011.

“The news feed is one of the most important things we’ve built,” Facebook co-founder and CEO Mark Zuckerberg said during the press event. Likening news feed to “the most personalized newspaper,” Zuckerberg added that “the stories around you deserve to be displayed with more than just text.”

“How we’re all sharing is changing and the news feed needs to evolve with those changes. This is the evolving face of news feed.”

The new news feed features three major components:

Bigger Images
Multiple Feeds
Mobile Consistency

Bursting With Color

Vibrant new visuals bring your News Feed to life.

All about your friends

Each story has been reimagined to put the spotlight on what your friends are sharing.

A New Focus on Imagery

The new look is a radical departure from the Facebook of old. It’s mobile-inspired and consistent across devices.

When it comes to the feed itself, the focus on stories is now much more visual. Greater emphasis is given to images — which are now much larger. Photos now make up nearly 50% of news feed stories and are now front and center.

If you see shades of Instagram — or Google+ — in the new feed, you aren’t alone. We see them too. Facebook says it is following trends on where design is headed and it is clear that trend includes big photos and a clean, navigable design.

Fresh Feeds

Get Facebook just how you want it with your choice of feeds.

More Feeds, More Control

As for the “feeds” aspect of news feed, users now have access to more types of feeds and have more control over how those feeds are displayed.

Users can subscribe to different types of feeds, including feeds from all friends, close friends, music, photos, games and those who a user “follows.”

And, for those of us who hate how Facebook sorts news feed content, a chronological view is now available.

It’s not clear how these new feeds will affect promoted stories and content or the longer-lasting impact it may have on brands and pages.

Everywhere You Go

See the same clean look wherever you use Facebook — on mobile, tablet, or web.

Inspired by mobile: Now the best parts of Facebook for mobile are on the web, too.

Mobile Consistency

The new news feed design was inspired by mobile. It takes significant cues from the Facebook mobile apps for phones and tablets, adding a new side navigation bar and more white space.

Understanding that more users are accessing Facebook from mobile than ever, Facebook is focused on making the overall experience more consistent, regardless of platform.

Give it a try

Join the waitlist to get the new homepage for the web. Look for it on your iPhone, iPad and Android soon!

Click HERE To Join The Waiting List!

0 Google+ Rolls Out Design Changes Ahead of Facebook

March 6, 2013
Blab It Canada
· Google · News

Google+ has rolled out new features for its profile and pages, including a “Local” reviews tab and larger cover photos, one day ahead of Facebook’s big News Feed announcement.

The company announced in a Google+ post on Wednesday that users will gradually start to see some new features added throughout the social network. Among the changes is a new tab for local reviews — a move in line with Google’s efforts to expand local search across its platforms.

Similar to photos and +1 buttons, users will be able to highlight reviews and favorite restaurants (This option can also be hidden via the settings button).

Members will also start to see larger cover photos with a better aspect ratio. Now, cover photos display 2120 pixels by 1192 pixels at a 16:9 ratio when fully expanded. “This way more images can be used as cover photos, and there’s more room for your selection to shine,” Google said.

The company is also making it easier for users to edit information via the About tab, which now includes options to edit Education, Work, Links and Places. You can still share specific fields with certain circles or keep them private.

To see if your page has gotten the updates, click here.

Via: Mashable

0 Facebook Will Launch Content-Specific News Feeds, Bigger Photos And Ads On Thursday

March 5, 2013
Blab It Canada
· Facebook · News

At a big press event on Thursday, Facebook plans to launch new ways to filter the news feed. These include a Photos feed of Facebook and Instagram photos, as well as a revamped Music feed of what friends are listening to, concerts, and new albums, according to multiple sources both within and close to Facebook. Larger images and image-based ads in the web and mobile feeds are coming too.

Why is Facebook adding new streams? Because we are information junkies. Give us a feed and we’ll read it. But when we scroll so far we hit re-runs – we hit the road. So Facebook has a plan to give us something different to look at starting March 7th. If the “new look” for the news feed that it’s unveiling works, it could get us spending more hours on Facebook and seeing more — and more intense — ads.

Facebook has neglected the news feed, which has functioned largely the same since it launched on the web in 2006, and on iPhone in 2009. A column of friends’ faces on the left, their status updates to the right, and a whole lot of white space. Content-specific feeds have been hard to access, and the “Top News” or “Most Recent” sorting options mostly re-shuffle content rather than surfacing different stories.

Speaking on the condition of anonymity, a Facebook employee, a member of the social ads industry, and several developers concurred that multiple feeds and larger images in posts by users, Pages, and ads are what’s in store for Thursday.

As for what’s not confirmed for this week is the employee-only test build of a radically redesigned mobile feed in a native iOS app that I witnessed a few months ago. One source said that they didn’t think this major mobile redesign is ready yet, contrary to my initial speculation when the launch event was announced. All in due time with that one. If it does launch this week, it could be a standalone app like Camera, or an option in the primary apps.

Before I get to the details about what my sources say is launching, let’s look at some supporting evidence and reasons why these are the right moves for Facebook. If you want the abbreviated version, skip to “So What’s Launching?”

EVIDENCE OF WHAT’S COOKING

BURIED FEEDS

Over the last year, Facebook has been piling up some dedicated, content-specific feeds. But they’re tough to find. Just after its September 2011 developer conference, the company debuted a Music feed, which it’s been slowly adding more content to. At first it was just what friends were listening to in apps like Spotify, but now it includes updates from musician Pages, upcoming albums and nearby concerts, as well as suggestions of music you might like. Few users know about it, though, as access is hidden deep in the Apps section of the sidebar.

In October 2012, Facebook added a Pages-only feed that only shows updates from Pages you Like. There’s also the recently tested “My Offers”feed and even a forgotten Notes feed.

What all these separate feeds have in common is that they’re buried in the sidebar navigation menu and scattered across categories like Favorites, Pages, and Apps. If Faebook surfaced at least some of them in a more prominent, cohesive way, we’d be a lot more likely to switch to them when we finish reading the main feed.

FEEDS THAT DON’T EXIST BUT SHOULD

When I talked to product manager Josh Williams ahead of the launch of Facebook’s new location-discovery service Nearby, and to CTO Cory Ondrejka at a Facebook reporters event, both said there were interesting things to be done with content-specific feeds. For example, stories shared from third-party Open Graph apps like Instagram, RunKeeper, Foursquare, and Foodspotting could benefit from their own feed designed to show what friends are up to off Facebook and help you find new apps to download.

When Facebook launched the Music feed the day after f8, I suspected “news” and video feeds to launch, but they never did. The lack of a “news” news feed was odd considering Facebook wants to compete with Twitter as a place where people discover…news. The lack of a video feed of what friends had been watching was actually the result of a legal ban. But in December the U.S. government eased restrictions from the Video Privacy Protection Act, paving the way for a feed of Netflix and Hulu activity.

Several feeds that existed years ago have disappeared. I often find myself pining for the return of the Links feed, which would just show fascinating websites friends were sharing. Considering how popular link discovery sites like Reddit have become, it’s strange this doesn’t exist on Facebook anymore.

Most surprisingly, there’s no feed of just photos, though there used to be. Now the Photos sidebar bookmark just leads to your own images and albums, which isn’t very helpful. A photo-only feed viewed full-screen or at a much wider width could be a hit. It’s been very successful for Instagram, and Facebook has been doing its best to take cues from its fresh and beloved acquisition.

ZUCK SAID THE FEED WILL GET A RICHER DESIGN

CEO Mark Zuckerberg himself said the news feed needs to evolve to be more vivid. Smartphones and fast connections make it much easier to share media than when the feed first launched. As Business Insider mentioned last week, Zuckerberg said on the Q4 earnings call that:

“As our news feed design evolves to show richer kinds of stories, that opens up new opportunities to offer different kinds of ads as well…One of the product design principles that we’ve always had is we want the organic content to be of the same basic types of formats as paid content, right? So, historically, advertisers want really rich things like big pictures or videos and we haven’t provided those things historically. But, one of the things that we’ve done in the last year is you’ve seen the organic news feed product that consumers use moving towards bigger pictures, richer media and I think you’ll continue to see it go in that direction. And, I think that a lot of the success of products like Instagram is because of that. It’s a very immersive – even on a small screen, just – it’s a wonderful photo product.”

The key word in Zuckerberg’s comment is “immersive.” Facebook’s web and mobile feeds are full of chrome. There are always-visible navigation bars on the top of both web and mobile, as well as sidebars galore on the web. Facebook tried to give the news feed a more real-time feel last year with Ticker, but a lot of people hate it, ignore it, or take advantage of Facebook’s kind option to minimize it.

By taking the navigation chrome, sidebars, and Ticker and trimming them down, hiding them while we browse, or cutting them entirely, Facebook could free up a ton of space. It could use that to expand the width and height of the feed so it could show more stories and bigger images. This would keep us focused on the beautiful content shared by our friends, reduce exhaustion, and keep us scrolling.

Via: TechCrunch

0 Facebook Page Insights Reporting Update

February 22, 2013
Blab It Canada
· Facebook · News

As part of our ongoing investment in Page Insights we recently completed a comprehensive engineering audit of the product. During this audit, we uncovered bugs that impacted impression and reach reporting. We have confirmed that these issues impacted reporting only and not delivery. Ad Insights were not impacted by these bugs.

As soon as we found the bugs, our engineering team began work to resolve them as quickly as possible. We’re rolling out fixes beginning this morning and over the weekend.

The actual impact of the bugs will vary from Page to Page and day to day based on a number of factors such as when and how frequently you post. To see the overall impact, if any, on your individual Pages, we recommend looking at your organic, paid and viral reach and impressions for your Page and for your posts over the next few weeks, starting on Monday, February 25. Because these bugs impacted our logging systems we won’t be able to backfill Page Insights with historical data.

Overall, we expect most Pages to see:

Total reach to stay the same or increase for most Pages
An increase in paid reach if you ran News Feed ads
An increase or decrease in organic reach, depending on many factors such as the composition of your fan base, when and how often you post and your spending patterns
A change in metrics computed from reach and impressions, such as engagement rate and virality

We know that accurate data is fundamental to building and improving your Facebook presence. We are taking this very seriously. We have already put a number of additional quality and verification measures in place to prevent future bugs and resolve them quickly if they arise.

We appreciate your patience and we are committed to constantly improving and investing in the quality of Page Insights.

0 The Ultimate History of Facebook, An Infographic

February 21, 2013
Blab It Canada
· Facebook · News

Facebook is the largest social network in the world today but how did it all begin? The original website was initially limited to Harvard students only, but quickly expanded to additional colleges in the Boston area, other Ivy League schools, then eventually just about every University in North America, up till now where 1 out of every 7 people on earth is on Facebook. It was founded by Mark Zuckerberg and some of fellow college roommates at Harvard University including Eduardo Saverin, Dustin Moskovitz, Andrew McCollum and Chris Hughes.

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