The World is changing:The traditional ways customers find businesses, such as newspaper, TV, direct mail, Yellow Pages and Radio are being used less. Customers are looking to find you through the web on a variety of devices like smart phones, tablets, laptops and PC’s. If you haven’t done so already it’s time to reallocate a portion of your traditional budget towards creating an on-line presence.
Traditional marketing gave control to marketers and agencies. Ad campaigns were merely executed, leaving little opportunity for consumer feedback. With the introduction of Facebook, Twitter, YouTube, and Pinterest there is a fundamental shift into participatory marketing and consumer engagement.
In a comprehensive social business research study, we uncovered the sad state of social media strategy within enterprise organizations:
- Only 34% of businesses feel that their social strategy is connected to business outcomes.
- Just 28% of companies we studied feel that they have a holistic approach to social media, where lines of business and business functions work together under a common vision.
- A mere 12% are confident they have a plan that looks beyond the next year.
- Only half said that top executives were “informed, engaged and aligned with their companies’ social strategy.
Ask yourself — how robust is your social strategy? Use the seven points below and score your social strategy on each factor on a scale of 1 (not doing it well at all) to 5 (knocking it out of the park).
- Define the overall business goals - You can’t align your social strategy with your business objectives if you don’t even know what your objectives are.
- Establish the long-term vision - If you’re not striving toward the end goal, you’re likely to veer off the path, communicate your vision with clarity and passion.
- Ensure executive support - If you want your team to fully invest in your social strategy they’ll need the full backing and support of management and executives alike.
- Define the strategy road map - Plan out your route, what roads you’ll travel, and what roads you’ll avoid.
- Establish governance and guidelines - Who is responsible for executing the social strategy? If you clearly define this process and then stick to it, you’ll spend less time floating along throughout the social sphere and more time strategizing your social growth.
- Secure staff, resources, and funding – Plan to develop resources to take your company to the next level as your social prowess — and your business — grows.
- Invest in technology platforms that evolve - Resist the temptation to jump on the latest technology bandwagon before you have a long-term strategic plan in place.
None of the organizations we work with have each of these success factors fully developed and that’s fine, we find it is much more important that each factor is aligned with immediate and long-term business goals. Blab It’s services are designed to show you where people are talking about your business, the platforms where you can best get involved and teach you the strategies you should use to help increase brand awareness.
Social Platforms to consider:
On-line advertising is another term that doesn’t have a precise definition, and therefore sometimes includes things like search engine advertising, social media advertising, and even blogs.
Generally though, on-line advertising is the placement of paid ads on a site or digital product (like a game) that be
longs to another business. If for example, you sell ladies shoes, an ad on the website of a fashion magazine could produce a significant increase in sales on your website.
Research is a must, in order to accurately match your target market with the ad venue’s target market, particularly if you are paying by “impression” or view. This is called CPM or CPT and the advertiser pays each time the ad appears to a viewer.
The other popular type of on-line advertising is PPC (pay per click) or CPV (cost per visitor), in which the advertiser only pays a fee when the viewer is redirected to the advertiser’s website.
Blab It Canada manages over 50 million impressions monthly, let us do the work of finding the best place to advertise your brand so you can focus on your core business. Our services include researching venues and costs, devising a campaign strategy, developing the ads, managing placements, and analyzing the results for Facebook advertising, Google Adwords, and web based advertising. Let our Team of Google AdWords Search & Display Advertising, Facebook Advertising & Bing/Yahoo! Advertising certified experts manage your campaign and devise a strategy that best suits your needs!