It’s no secret that mobile use has grown (is growing) at an extraordinary rate. I’m sure it’s no shock to say that it’s something we all need to pay attention to. As the title suggests, 25% of smartphone owners aged 18-44 can’t recall the last time their phone wasn’t with them, that’s pretty powerful and a number that is actually increasing. In addition, 63% of smartphone owners keep their phone on them for all but one hour of the day & 79% keep it with them for all but two hours of their day!
What this means is there’s not much time that these folks aren’t connected to the web. As an online marketer or as a business owner looking to expand your reach online, mobile should be a focal point of your strategy. Optimize your campaigns to be mobile friendly and target mobile users with specific content. The longer you wait to consider the benefits of being a mobile friendly business, the further you’ll be behind!
Apples flagship store in downtown New York City is always the centre of attention on launch day, and the iPhone 5S launch is the biggest yet.
As of 8AM this morning there was a staggering, 1,417 people lined around the 5th Avenue shop, according to Gene Munster, an analyst at Piper Jaffray, who has surveyed Apple store lines every year since the original iPhone launched in 2007. The previous record being for the iPhone 4 launch and an 83% increase from the number of people in line for the iPhone 5 launch.
Munster attributes the longer lines in part to Apple’s decision not to offer the more expensive iPhone 5S for pre-order.
“The vast majority of iPhone buyers in line today appeared to be waiting for the 5S vs the 5C.”
Based on the size of the lines, Munster estimates Apple will sell 5 to 6 million iPhones during opening weekend, where other analysts have suggested Apple will sell any where from 6 to 18 million phones. According to a report Apple has asked suppliers to increase production on the gold iPhone 5S by one third in an attempt to meet the early demand.
Have you/would you ever wait in line for an iPhone? Let us know in the comments below!
You’ve likely seen countless posts about this significant day in human history today but I’m going to shift gears in this article and put a spin on it that most people likely haven’t considered. Below is the infographic Mashable posted in it’s homage to Martin Cooper, give it a quick once over and I’ll meet ya on the other side.
Ok so lots of cool stuff there, not really the best infographic on providing a full blown history but it does it’s job.
All I want to do is focus on is the bottom of this image, the last 5 years of mobile. The inception of the iPhone has skyrocketed mobile use over the past half-decade, effectively putting an Internet powered device in the hands of over half the population. 24/7 Internet access to that many people is an amazing thing, it is also a very important piece of information all business owners need to consider.
We’ve seen current trends shift away from desktop/laptop use and towards mobile use. It’s quick, easy to use and always with you. What does this mean for you? Well nothing if you choose to ignore it, but smart marketers have known throughout this shift that mobile is a very important aspect of their future. With only 16% of users use their mobile device to make phone calls yet 1 in 5 have it in their hand every 10 minutes, it doesn’t take a genius to figure out what they’re using it for. Mobile website optimization, mobile applications and integrating a system that connects your brand seamlessly across multiple platforms are more important than ever. Taking advantage of that information is the thing that will put your brand in the forefront of a major change in which all consumers are the main demographic.
Expect to see a smartphone in the hands of almost every person on the planet in the next 3-5 years. So as we look back on the day and device that started it all, let’s look forward to the future of a device that connects all. In the meantime consider this, the ROI on mobile and social integration is that your business will still be here in 5 years. Agree?
New ad industry figures claim the number of online video ads shown in the last quarter of 2012 grew an eye-popping 52 percent compared to the previous three months. This stat shows that TV dollars may be shifting to the web in force; this could also come as good news for publishers who are counting on high-value video ads to prop up their bottom line.
Amid warnings from some European carriers and complaints from business customers of possible software issues with Apple's(s aapl) latest iOS 6.1 upgrade, Apple released an update on Monday. The software, iOS 6.1.1, is available for iPhone 4S owners only as an over-the-air update or via download.
The issue was found to affect the iPhone 4S, an older model of the iPhone.
Today Apple released an iOS update that, among other things, allows users to purchase movie tickets from Fandango directly through Siri. iPhone owners have been reluctant to really embrace Siri – which may be more a reflection on Apple’s product than it is on user behavior – so there is no telling how popular the feature will be. But it does have some implications: Voice-enabled purchasing is now available en masse, and marketers will have to take notice.
Apple(s AAPL) released an update for iOS on Tuesday, version 6.0.2. This update looks like it was rolled out to squash a particularly annoying bug some iPhone users were experiencing: trouble connecting to or staying connected to Wi-Fi networks.
The smartphone industry is at an interesting point in time. In 2007, Apple's(s aapl) iPhone practically invented -- or re-invented, if you will -- the current smartphone age with a full capacitive touchscreen and support for mobile apps. Google(s goog) Android followed in 2008 and although it was slow to catch up, is relatively on par with iOS in terms of usability and app support.
We have all heard the doom and gloom forecast. Mobile, with its tiny screen, its lack of standards, and its seemingly inordinate supply of inventory, is a death sentence for media companies. Already squeezed by the shift from print to digital, a new revenue gap has emerged -- the one between desktop and mobile. This fact was highlighted earlier this year in Mary Meeker’s 2012 Internet Trends report, which found that the average mobile CPM is