The World is changing:The traditional ways customers find businesses, such as newspaper, TV, direct mail, Yellow Pages and Radio are being used less. Customers are looking to find you through the web on a variety of devices like smart phones, tablets, laptops and PC’s. If you haven’t done so already it’s time to reallocate a portion of your traditional budget towards creating an on-line presence.
Traditional marketing gave control to marketers and agencies. Ad campaigns were merely executed, leaving little opportunity for consumer feedback. With the introduction of Facebook, Twitter, YouTube, and Pinterest there is a fundamental shift into participatory marketing and consumer engagement.
Blab It’s services are designed to show you where people are talking about your business, the platforms where you can best get involved and the tactics you should use to help increase brand awareness.
Social Platforms to consider:
Custom Business Systems:
When we talk about custom business systems we are referring to web-based software applications or databases that achieve a specific business function. A custom business system can help in the transition of your business from a very small operator to a medium sized business. They can increase productivity and remove unwanted errors and mistakes that occur when processes and procedures are poorly defined.
The types of systems we’ve built in the past include:
- Inventory management systems
- Order management systems
- Time management systems
- Product life-cycle systems (PLCM)
- Enterprise resource planning (ERP) systems
- Customer relationship management (CRM) systems
On-line advertising is another term that doesn’t have a precise definition, and therefore sometimes includes things like search engine advertising, social media advertising, and even blogs.
Generally though, on-line advertising is the placement of paid ads on a site or digital product (like a game) that belongs to another business. If for example, you sell ladies shoes, an ad on the website of a fashion magazine could produce a significant increase in sales on your website.
Research is a must, in order to accurately match your target market with the ad venue’s target market, particularly if you are paying by “impression” or view. This is called CPM or CPT and the advertiser pays each time the ad appears to a viewer.
The other popular type of on-line advertising is PPC (pay per click) or CPV (cost per visitor), in which the advertiser only pays a fee when the viewer is redirected to the advertiser’s website.
Our services include researching venues and costs, devising a campaign strategy, developing the ads, managing placements, and analysing the results.