On the heels of Facebook announcing changes to their search algorithm basically allowing anyone to be searched, the big G is taking it a step further. Google has slipped in some fancy verbiage into their latest Terms of Service update that allows the company to include in ads adult users’ profile information and preferences, ratings and posts they have made on Google Plus and other Google services like search and YouTube. Starting November 11th Google will launch what they call “shared endorsements” on all Google properties as well search & display network partners. If a user follows a brand, +1′s something or reviews a product, that person’s name, photo and endorsement could show up in ads for the product or brand.
Obviously endorsements from friends or people you know are quite a powerful asset to brands, basically replicating the traditional word-of-mouth endorsement that is generally viewed as the best. Of course Google & Facebook are indicating that these types of changes are al in effort to offer users a more “comprehensive & personalized” service.
What do you think, one step too far? Should brands like Google & Facebook be notifying users and explicitly asking permission to use their likeness? You could always just stop using Google and Facebook…. Let us know in the comments below!