On Wednesday, Facebook released the new page insights to the masses. Many of you may have been testing these for some time but for the rest this is a major update to how businesses measure their success on Facebook. The tool’s newest version breaks down engagement metrics into individual tabs, such as check-ins, likes and the number of people engaged. Managers can also compare these metrics to previous weeks or months to better understand how engagement on their brand page is changing.
The updated Insights tool also lets managers view positive (i.e. likes, shares) and negative (i.e. blocks, reports) interactions side-by-side to determine which content is performing well with visitors. The hope is that these new features will enable managers to populate their pages with content that Facebook users most want to see, making the experience better for both parties.
Facebook created a video that outlines all the new features and how page managers can utilize them effectively, check it out below!