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Latest Blog EntriesNews

  • Facebook Case Study: How Not to Manage Your Social Media – Amy’s Baking Company

    Those who frequent our blog platforms know we do our best to only share positive, helpful information. However, once in awhile a case study pops up out of no where that we can’t help but share. We can all learn from these situations. I am not going to do some big ol’ synopsis of the …

  • Is Your Brand Still Using a Personal Facebook Profile?

    If so, then you’re doing it wrong. As a consumer there’s nothing quite as annoying as performing a Google search and being directed to a personal profile on Facebook, acting as a business. There is no information, no about section, no contact information, and I have to send you a friend request in order to …

  • Social Media Ad Revenue to Grow to $11 Billion by 2017

    Social media ad revenues expected to grow to $11 billion dollars by the year 2017. Facebook alone is expected to make close to $1 billion from its mobile ad revenue in 2013. Many social media industry leaders scoff at the idea of paying for attention in social media. That’s easy to say for individuals that were early …

  • Measuring Social Media ROI

    The subject of measuring the ROI on social media marketing is usually one of the first inquiries any prospective client of ours has, and we’ve discussed this internally to no end. Measuring what matters is the most effective way to ascertain ROI, of course. But, inevitably, that means firstly establishing what ‘matters’ most to each…

  • Have you Checked your Social Feeds today?

    One in three anglo-phone Canadians says not a single day goes by without checking into their social media feeds. It’s one of many social networking statistics compiled in a new report by the Media Technology Monitor, based on surveys conducted in the fall with 4,001 anglophone Canadians. Almost seven in 10 Internet users said they …

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